Discovery is ᴮʳᵒᵏᵉⁿ. The algorithm serves you what it's paid to serve you. The same twelve places. The same filtered photographs. The same hollow five-star reviews written by ⁿᵒᵇᵒᵈʸ in particular.
ꜱᴏᴜʀ is a collaboration between Paul Robinson, a Leeds-based creative, and Dave Oleynik, founder of Laynes Espresso - one of the most respected independent cafés in Leeds. Together, they share a belief that the way we discover food and drink is broken.
Each edition of ꜱᴏᴜʀ will be built on curation, taste, and real human experience. No ads. Just the places worth knowing about, written by people who actually know.
What will Sour look & feel like?
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ꜱᴏᴜʀ is a 160-page handbook. Matt cover, novel-sized — 198 x 129mm.
There are no photographs inside. That's intentional. Images create instant judgement.
ꜱᴏᴜʀ uses words and illustrations instead. It describes how a place feels, not just how it looks.
The design is timeless by intention. No trends, no flourishes — just considered typography and well-crafted writing. The kind of thing that earns its place on a shelf and gets picked up again.
THE NITTY GRITTY
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Each venue featured in ꜱᴏᴜʀ receives four pages. Two are a written editorial piece, shaped from details and stories you share with us. The other two are a clean, well-designed listing — opening times, contact, the essentials.
The investment is £275 and you will receive 20 free copies to sell in your venue. You won't sell a thousand copies overnight — print doesn't work like that and we'd rather be honest about it. What you get instead is something more lasting. A considered, permanent presence in a guide that people will actually read, keep, and recommend.
We would love to launch ꜱᴏᴜʀ in HOLME VALLEY in 2026 and we want to know what you think?
Paul Robinson
