๐’๐จ๐ฎ๐ซ tells the story of the greatest food and drink places in a city, town or cultural enclave

Founded by two people who care deeply about the culture of food and drink. Paul Robinson is a Creative Director and published author. Dave Olejnik founded Laynes cafe and bakery, one of the most quietly influential independent cafรฉs in Leeds.

Between them, they've spent years building a mental map of the places that deserve to be found. ๐’๐จ๐ฎ๐ซ is that map, printed.

๐’๐จ๐ฎ๐ซ will be distributed across the city - placed in independent hotels, boutique stays and curated spaces where visitors are actively looking for somewhere worth going. We're building those relationships now, with the aim of putting the guide in front of people who are new to the city and ready to explore it.

Each edition will also have a launch event โ€” a moment where the venues, the city and the people who love both come together. Details vary by city, but it's always an opportunity for visibility, press and the kind of word of mouth that doesn't come from an algorithm.

What you're investing in is a considered, lasting presence in something people will actually read, keep and recommend.

Each chapter comes with the basics: contact information, and a way in. We know you'll do your own exploring. ๐’๐จ๐ฎ๐ซ just opens the door.

๐“Žฉ

Meet The Founders

โ‡ƒ

Paul Robinson

Creative director and co-founder of ๐’๐จ๐ฎ๐ซ. Spent years obsessing over what good design and honest storytelling can do for independent culture. Believes most media undersells the places it covers.

โ‡ƒ

Dave Olejnik

Founder of Laynes cafe and bakery, Leeds. Spent fifteen years building one of the most respected independent cafรฉs in the country. Knows what it means to run a place worth caring about - and what it looks like when nobody tells the story properly.

"Digital discovery promised clarity, but delivered หขแตƒแต—แต˜สณแตƒแต—โฑแต’โฟ. When everything is recommended, nothing truly is"

โ‡ƒ

Are you in?