SOUR Newcastle
An independent guide to Newcastle's food, drink and culture.
Hello. You're reading this because we love your restaurant, wine bar, bistro, coffee shop, pub or bookshop, and think you'd be the perfect fit for SOUR's curated Newcastle guide.
This isn't a traditional guide. It's not a directory. It's not everything. It's the places we'd actually send people to, and nothing else, told through the backstory, the staff, the sourcing, the reason you're independent, the reason you belong in this city.
No adverts dressed up as editorial. No stock photography. No filler. Every venue gets a chapter, not a caption, because the story behind a place matters more than a picture of it ever could.
We've already done this in LEEDS.
We send you a short form to fill out, it takes about 20 minutes. That gives us the right information to go to work: roughly 450 words, written properly by us, no AI, about your sourcing, your menu, your backstory, your staff, whatever you want people to know about the place. We spend two months writing chapters for every venue in the guide. Once it's written, it's yours to keep. Use it on your own website, your socials, wherever you like.
A double page pull quote
One line from your chapter gets its own two page spread.
Every guide is litho printed on a matt, uncoated stock, no gloss, no shine, just proper paper with real weight and texture in the hand. 244 pages, perfect bound, built to sit on a shelf, not to be thrown away with the rest of the post.
You won't find SOUR tucked away somewhere far off. It's sold right across the city, in the venues featured in these very pages, so people can pick up a copy from a place they already know and love.
Look out for it in Newcastle's independent bookshops too, and online anytime at so-ur.com.
